{"id":3247,"date":"2025-05-22T18:41:50","date_gmt":"2025-05-22T18:41:50","guid":{"rendered":"https:\/\/midomedia.hu\/blog\/marketing-szotar-mi-az-a-cta\/"},"modified":"2025-05-22T18:41:50","modified_gmt":"2025-05-22T18:41:50","slug":"marketing-szotar-mi-az-a-cta","status":"publish","type":"post","link":"https:\/\/midomedia.hu\/blog\/?p=3247","title":{"rendered":"Marketing sz\u00f3t\u00e1r – Mi az a CTA?"},"content":{"rendered":"\n

L\u00e1tt\u00e1l m\u00e1r olyat, hogy „Kattints ide”, „T\u00f6ltsd le most” vagy „K\u00e9rj aj\u00e1nlatot”?
Ezek nem v\u00e9letlen\u00fcl vannak ott… <\/p>\n\n\n\n

Ez a CTA<\/strong>, azaz Call to Action<\/strong> \u2013 magyarul: cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s, cselekv\u00e9sre \u00f6szt\u00f6nz\u00e9s.
Cikksorozatunk els\u0151 r\u00e9sz\u00e9ben ezt az alapfogalmat j\u00e1rjuk k\u00f6rbe, mert ha online marketingr\u0151l van sz\u00f3, ez az egyik legfontosabb eszk\u00f6z ahhoz, hogy \u00e9rdekl\u0151d\u0151b\u0151l v\u00e9g\u00fcl \u00fcgyf\u00e9l v\u00e1ljon.<\/p>\n\n\n\n

Mi is az a CTA?<\/h2>\n\n\n\n

A CTA \u2013 vagyis Call to Action \u2013 egy \u00f6sszefoglal\u00f3 kifejez\u00e9s minden olyan sz\u00f6vegre vagy vizu\u00e1lis elemre<\/strong>, amely arra \u00f6szt\u00f6n\u00f6z, hogy a l\u00e1togat\u00f3 tegyen valamilyen l\u00e9p\u00e9st.<\/p>\n\n\n\n

Ilyen lehet:<\/p>\n\n\n\n

    \n
  • h\u00edrlev\u00e9l-feliratkoz\u00e1s (\u201eIratkozz fel, hogy ne maradj le!\u201d<\/em>),<\/li>\n\n\n\n
  • Youtube-csatorna k\u00f6vet\u00e9s,<\/li>\n\n\n\n
  • kuponig\u00e9nyl\u00e9s (webshop, felugr\u00f3 ablak)<\/li>\n\n\n\n
  • t\u00e1j\u00e9koztat\u00f3 let\u00f6lt\u00e9s,<\/li>\n\n\n\n
  • \u00e9s persze a leggyakoribb: v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6nz\u00e9s<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Mi\u00e9rt fontos ez egy v\u00e1llalkoz\u00f3nak?<\/h2>\n\n\n\n

    Egyszer\u0171: CTA n\u00e9lk\u00fcl az emberek nem mindig tudj\u00e1k, mi a k\u00f6vetkez\u0151 l\u00e9p\u00e9s<\/strong>.
    Ennek eredm\u00e9nye? Kevesebb megkeres\u00e9s, kevesebb v\u00e1s\u00e1rl\u00e1s, kevesebb bev\u00e9tel.<\/p>\n\n\n\n

    Gondolj egy webshopra: a \u201eKos\u00e1rba teszem\u201d<\/em> gomb egy tipikus CTA.
    De ugyan\u00fagy CTA a kezd\u0151lapon megjelen\u0151 popup (felugr\u00f3 ablak) is, ami h\u00edrlev\u00e9l-feliratkoz\u00e1s\u00e9rt cser\u00e9be kupont ad.
    B\u00e1r ez m\u00e1r egy \u00f6sszetettebb \u00e9rt\u00e9kes\u00edt\u00e9s\u00f6szt\u00f6nz\u0151 p\u00e9lda<\/strong>, de a CTA tov\u00e1bbra is kulcsszerepet j\u00e1tszik benne.<\/p>\n\n\n\n

    Gyakori p\u00e9ld\u00e1k:<\/h2>\n\n\n\n
      \n
    • Kattins ide!<\/li>\n\n\n\n
    • T\u00f6ltsd le most!<\/li>\n\n\n\n
    • K\u00e9rjen visszah\u00edv\u00e1st!<\/li>\n\n\n\n
    • Tudj meg t\u00f6bbet! \/ R\u00e9szletek<\/li>\n\n\n\n
    • Munk\u00e1ink \/ Szolg\u00e1ltat\u00e1saink \/ Referenci\u00e1ink<\/li>\n\n\n\n
    • \u00c1raj\u00e1nlatk\u00e9r\u00e9s (n\u00e9zz csak a jobb fels\u0151 sarokba)<\/li>\n<\/ul>\n\n\n\n

      \u00c9s a lista gyakorlatilag v\u00e9gtelen.<\/p>\n\n\n\n

      Tippek a j\u00f3 CTA-hoz<\/h2>\n\n\n\n

      <\/i> Haszn\u00e1lj kiemel\u0151 sz\u00ednt<\/b> \u2013 lehet\u0151s\u00e9g szerint a m\u00e1rk\u00e1d arculati sz\u00edn\u00e9t.<\/p>\n

      <\/i> Egy oldalon legyen csak 1 f\u0151 CTA<\/b> \u2013 ne zavarjuk \u00f6ssze az \u00e9rdekl\u0151d\u0151t.<\/p>\n

      <\/i> Legyen j\u00f3l l\u00e1that\u00f3, vizu\u00e1lisan kiemelve.<\/span><\/p>\n

      <\/i> Fogalmazz cselekv\u00e9st \u00f6szt\u00f6nz\u0151en \u00e9s ker\u00fcld a semleges megfogalmaz\u00e1sokat (pl. \u201eTov\u00e1bb\u201d helyett: \u201eN\u00e9zd meg az aj\u00e1nlatot\u201d).<\/p>\n\n\n\n

      A TE saj\u00e1t CTA-d<\/h2>\n\n\n\n

      Szeretn\u00e9d tudni, milyen CTA m\u0171k\u00f6dik a te k\u00f6z\u00f6ns\u00e9gedn\u00e9l?
      \ud83d\udcac \u00cdrj nek\u00fcnk<\/mark><\/strong> \u2013 seg\u00edt\u00fcnk kialak\u00edtani a saj\u00e1t marketinged nyelv\u00e9t!
      <\/p>\n\n\n\n

      (\u00c9s igen, ez is egy CTA \u2013 csak \u00e9pp nem gomb, hanem sz\u00f6veg form\u00e1j\u00e1ban \ud83d\ude09)<\/em><\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      L\u00e1tt\u00e1l m\u00e1r olyat, hogy „Kattints ide”, „T\u00f6ltsd le most” vagy „K\u00e9rj aj\u00e1nlatot”?Ezek nem v\u00e9letlen\u00fcl vannak ott… Ez a CTA, azaz […]<\/p>\n","protected":false},"author":2,"featured_media":3259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"L\u00e1tt\u00e1l m\u00e1r olyat, hogy \"Kattints ide\", \"T\u00f6ltsd le most\" vagy \"K\u00e9rj aj\u00e1nlatot\"? Ez a CTA, azaz cselekv\u00e9sre \u00f6szt\u00f6nz\u00e9s. Katt a cikkre, most alaposan k\u00f6rbej\u00e1rjuk!","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/midomedia.hu\/wp-content\/uploads\/2025\/05\/cta_onlinemarketing.png","_seopress_social_fb_img_attachment_id":3259,"_seopress_social_fb_img_width":2025,"_seopress_social_fb_img_height":1350,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"marketing,marketing gyor,weboldal k\u00e9sz\u00edt\u00e9s","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb"],"_links":{"self":[{"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3247"}],"version-history":[{"count":0,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=\/wp\/v2\/media\/3259"}],"wp:attachment":[{"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/midomedia.hu\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}